WESTERVELT: Well, how do you sell making do with less, Greg, in this sort of hyper consumerist hyper connected age? I mean, we're sending messages all the time to buy, to consume, to be digitally connected - some would say digitally distracted every day. What we need to do is, before we absolutely have to, decide that we are going to become an essentialist - that we're going to get caught up in that furor of the frenzied, frenetic nonsense and instead pursue those things that really matter most to us. And at some point, it will burst as well and we'll think we were just crazy to get caught up in all of this euphoria. What I think is that society at large is in a busyness bubble now, and we're almost at a tipping point. We've had the Silicon Valley bubble, the real estate bubble. And we've had our different bubbles before. This is what I think is like a busyness bubble in the world. I think that in the bigger picture, essentialism is about fighting this nonsense that we have been sold - that if we can fit it all in, then we can have it all. MCKEOWN: Well, it's even more than that in a sense.
A commitment to sort of weeding out, carefully, these sort of nonessential time-sucking things in everyday life. WESTERVELT: So Greg let's be clear, when you talk about creating the space and having the disciplined pursuit of less, you're not talking about, you know, cleaning out your email inbox or talking about a New Year's resolution to say - no more off. That's the message of Harvard Business review writer, Greg McKeown in his new book, "Essentialism: The Disciplined Pursuit Of Less." Greg, welcome to the program. Pursue only those things that are truly important and eliminate everything else.
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